MAURICE LACROIX AIKON

The Maurice Lacroix AIKON AI2008 exemplifies a contemporary urban aesthetic tailored for the Gen Z demographic, marrying Swiss craftsmanship with vibrant design elements. Crafted from 100% #tide ocean-bound upcycled plastic, this sustainable timepiece epitomizes a commitment to environmental responsibility. Boasting a 40mm diameter and sandblasted finish, the watch exudes a bold and artistic flair, further accentuated by its eye-catching six "claws" design bezel. Practicality meets style with features like a screw-down crown, water resistance up to 10 ATM, and a sapphire crystal with double anti-reflective coating. Powered by a quartz movement, the AIKON AI2008 offers precise timekeeping alongside functions including hours, minutes, seconds, and a date display at 3 o'clock. Complemented by a black rubber strap adorned with the Maurice Lacroix 'm' logo and a pin buckle made from ocean-bound upcycled plastic, this timepiece embodies both innovation and sustainability, contributing to a brighter future.