Founded in 1860 by Giovanni Panerai in Florence, Italy, Officine Panerai has a rich heritage deeply rooted in military history and precision engineering. From its early days as a supplier to the Royal Italian Navy to its pivotal role during World War II, producing luminescent Radiomir watches for underwater missions, Panerai has epitomized rugged reliability and innovation. The brand's transition to the consumer market in 1993 marked a new chapter, propelled by celebrity endorsements and a resurgence of interest in its iconic designs. Acquired by Richemont Group in 1997, Panerai has since flourished, offering a diverse portfolio of watches that blend historical authenticity with contemporary luxury, captivating enthusiasts worldwide with its enduring legacy