With roots dating back to 1860 when Edouard Heuer founded the eponymous watch manufacture in La Chaux-de-Fonds, Switzerland, Tag Heuer has established itself as a pioneer in precision timekeeping and a revered name in motorsports. Over the years, the brand has garnered acclaim for its innovative designs and groundbreaking technologies. From the introduction of the oscillating pinion in the late 19th century to the launch of iconic models like the Carrera and Monaco in the 1960s, Tag Heuer has continuously pushed the boundaries of watchmaking. The brand's enduring legacy is reflected in its diverse collections, each offering a unique blend of heritage craftsmanship and contemporary allure. From the sporty elegance of the Carrera and the rugged sophistication of the Autavia to the iconic design of the Monaco and the cutting-edge technology of the Connected, Tag Heuer timepieces epitomize precision, performance, and style. With a commitment to excellence and a relentless pursuit of innovation, Tag Heuer continues to shape the future of watchmaking, setting new standards of quality and craftsmanship with each passing year