Founded in Zurich in 2012, SevenFriday has swiftly risen to prominence in the luxury watch industry, captivating enthusiasts with its innovative and industrial-inspired designs. Despite its newcomer status, the brand has garnered a dedicated following, propelled by its distinct aesthetic and strong social media presence. Drawing inspiration from machinery, architecture, and engineering, SevenFriday watches boast bold and futuristic designs characterized by large square cases and intricate multi-layer dials. The brand's collections revolve around two main series: the SevenFriday P-Series and the SevenFriday M-Series. The P-Series combines high-end production quality with complex construction, offering wearers a unique and captivating experience. On the other hand, the M-Series features a pyramidal dial construction and three customized rotating discs instead of traditional hands, housed in a large, solid case with mechanical movement, appealing to individuals seeking unparalleled uniqueness and quality in their timepieces.