About This Brand
Cartier, a French luxury brand established in 1847 by Louis-Francois Cartier in Paris, has risen to prominence as one of the world's most esteemed jewelry and watchmaking houses. Despite the tumultuous times of the French Revolution, Cartier saw growth and success, opening its first boutique in 1859. Under the guidance of Louis-Francois’ son, Alfred, Cartier expanded into royal houses across Europe, gaining popularity with figures like King Edward VII. The brand’s significant growth led to the opening of a showroom in Paris in 1899. However, it was Alfred's sons – Louis, Pierre, and Jacques – who propelled Cartier to global fame. They divided their responsibilities geographically: Louis in Paris, Pierre in the United States, and Jacques in England and the colonies. Each brother contributed significantly to Cartier's legacy, with Louis fostering relationships in Europe, Pierre establishing Cartier's presence in New York through strategic acquisitions and networking, and Jacques expanding the brand's Eastern-influenced aesthetic through his travels in India. Cartier remained family-controlled until 1964 and is now a subsidiary of the Swiss Richemont Group, still headquartered in Paris. Cartier's notable watch collections include the Santos, Tank, Pasha de Cartier, Ballon Bleu, and Panthère de Cartier, each showcasing the brand's blend of luxury, innovation, and style